CHIMBA is a functional hydration soda for a generation that chose to feel better. Red Bull owns extreme — we own everyday.
Big CPG is following the shift — Pepsi paid $1.95B for Poppi. But nobody has claimed the cultural centre of "I'm not drinking tonight." The category has money, growth, and no owner.
355ml · 23 cal · 6g sugar (organic agave). One unified functional stack, expressed three ways. 12+ months of R&D with Niagara College's Food & Beverage Innovation Centre.
CHIMBA says something different.
You're already enough. High performance isn't perfection — it's showing up.
We built Vecina Beverages as a live market test — not a side project — and shaped CHIMBA from the data. We launch from observed behaviour.
And the window is closing.
Functional beverages: a $190B+ global category growing 7–8% a year. Functional sodas: ~$1B → $3B+ by the early 2030s — still only ~2% of soft drinks. The winners each proved one piece. Nobody put it all together.
The product is built. The demand signal is real. The channels are there. This round buys the chance to become the brand this category remembers first.
Built Vecina to validate the thesis. Founded Amaro (raised $400K). Spots structural gaps and builds systems around them.
Principal PM at Adobe. 0-to-1 track record — exceeded PMF targets by 140% at Autodesk.
CEO of Confedde. 20+ years building brands across sports & entertainment. Deep Toronto hospitality network.